Social Media Design — 03 / 06

WolfCafe & Tapas

ClientWolf Cafe & Tapas
CategorySocial Media Design
ScopeContent Strategy, Feed Design, Stories
PlatformInstagram · Facebook
Year2023

A gastronomic brand that required a social media identity with as much character as its menu. Wolf is dark, warm, and direct — the kind of place that doesn't need to explain itself.

The content system was built around food photography, typographic personality, and a consistent tonal voice. Character before content — every post feels like Wolf, not just food.

Content Design Feed Strategy Stories Photography Direction Instagram
Wolf brand identity and social media overview
Wolf restaurant exterior signage

The Wolf name in three-dimensional steel lettering against an open sky — the physical brand anchoring the digital identity.

Exterior signage — Tucumán, AR
Digital presence Brand applied to the medium
Wolf food styling — honey shot
Editorial photography — styling direction
Wolf stories on device
Brand applied on device
Content system Feed, stories & profile
Wolf Instagram feed grid
Wolf Instagram stories — Vegano
Wolf stories series

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